Social Media Management

By stan

Top 6 Reasons to get on Facebook!


Shortly after hitting the epic milestone of five hundred million users Facebook founder Mark Zuckerberg was asked if he thought Facebook would make it to the one billion users mark.  “Oh yeah” he confidently replied, without a bit of doubt in his voice. With thousands of new users every single day now is a better time than ever to build the presence of your business on Facebook.


1. Do you know someone without a facebook profile? Point proven!

There are over five hundred milion reasons why your business should be on facebook, and every week thousands of new people join.

120 million+ of these users are based in the US, which is an important reason why your business cannot ignore Facebook if you want to have a serious presence in the US.

2. Your fans are more likely to buy more from you!

A recent study done by Syncapse calculated the value of a Facebook Fan.

Syncapse asked 4,000 fans of 20 of the top brands on Facebook about their spending habits, and found the following:

  • Fans are 28 percent more likely than non-fans to continue using a specific brand.
  • Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.
  • On average, fans spend an extra $71.84 per year on that brand that they would not otherwise spend, on products they describe themselves as fans of, compared to those who are not fans.
  • 68% of fans on Facebook say they are very likely to recommend a product (and in a sense 100% of Fans recommend the pages they have joined by displaying their fanship on Facebook)
  • McDonald’s saw the largest variability, with Fans reporting spending $159.79 more per-year than non-fans
  • Oreo saw the lowest value with a difference of $28.52.

This study is very interesting, and an awesome report to show to anyone who is on the fence about the importance of a Facebook Fan Page.

3. Facebook can facilitate an enormous push in traffic to your site.

Once you have built up a fan base for your business you can post status updates about your latest blog posts and company news, and these will drive traffic back to your website.

You can also add a link to your web page in your “info tab,” and if you want it to have an omnipotent presence on your page you can link to your site in your info box.

If you have a blog you can import your posts automatically via the RSS Graffiti or Networked Blogs applications.

Hyper Facebook Traffic is a course designed to teach you how to harness Facebook to drive massive amounts of traffic anywhere on the web.

4. 55 Minutes! The average time a user spends on Facebook is almost an hour!

This means that if you are on Facebook there is a good chance that people will find you organically, simply because they are browsing around.

Make it easy for people to find your page by giving your page a long title including some relevant keywords, rather than simply your brand name.  The reason for this is because you will be able to connect with new fans who find you via facebook search.

A longer page title also means that every time someome engages on your page a longer link will be created in their news feed, linking back to their engagement, and this means that every linkback to your page within facebook is more likely to be clicked.

5. The average user has 130 friends.

Facebook recently revamped their “Find Friends” tool, making it easier for people to connect with their friends than ever.

This means that any friend who is a fan of your page has their fanship openly displayed to over 130 people, which will lead to organic fan growth over time.

Be sure to create a memorable profile picture so that people who see the thumbnail of your page on their friends wall are inclined to click.

6. Facebook pages are found favorably in Google.

Facebook Pages and Groups rank very well in Google, since they are a typically source of fresh content.

The main factors that will get you found is the title of your page, so be sure to pick a page title that is keyword rich.

Let us design a custom facebook landing page, Fan only content “reveal” tab, or facebook micro-site showcasing your business on facebook.

For the next week we are offing 30% off our regular price for all custom facebook page products so if you are interested in some facebook page customization simply email us the details of what you would like and we will email you a quote asap.